Shape perceptions, drive demand, and grow faster with better branding

We help you to define, articulate, and deploy effective branding and messaging so you connect with the right audience and win more business.

Strategic brand positioning – Understand where you play in your competitive space and articulate this to your audience

Clear, compelling messaging – Ensures your audience immediately understands your value

Market segmentation & adaptation – Tailored positioning for different audiences, products, and markets

Market research – Refine and validate your messaging through lean focus groups, consumer testing, channel tools and data analysis

How we do it

Let's carve out a winning brand position

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The heart of marketing

Own your space and win your market

A strong brand and clear positioning make every other marketing effort more effective. We help you define your unique space in the market and execute on it.

Clear messaging that resonates with the right customers and converts more sales

Competitor and market insights to find your path to victory

Simple, actionable frameworks - no bloated strategy documents

Common challenges

Unclear messaging means your audience doesn’t immediately understand why they should choose you

Lost opportunities to competitors who take your market share because they position themselves more effectively

Weak brand positioning makes it difficult to scale marketing efforts efficiently and profitably

Without strong brand positioning, your audience struggles to see your value, and your marketing efforts become less effective and harder to scale.

Why partner with Fivesixnorth

Market-first - we uncover where your brand fits best in the market to maximise impact across all channels

We'll ensure that your positioning enhances every other marketing effort, making campaigns more effective and scalable

Access top creative talent to ensure your brand messaging is clear, consistent, and compelling

We create clear, practical positioning strategies that maximise your impact, enhance every campaign, and ensure your brand stands out where it matters most.

Crafting a brand that wins in your competitive landscape

Market research and strategy

We uncover opportunities, analyse competitors, and build a positioning strategy that sets you apart.

Identify differentiation opportunities through competitive analysis
Develop customer personas and segmentation for targeted messaging
Market research and consumer testing insights to refine brand positioning

Crafting a message that sticks

We craft a compelling, adaptable brand narrative that ensures consistency across all touchpoints.

Develop core messaging, value propositions & unique selling points (USPs)
Workshop brand messaging with your team to refine and align on tone, language, and differentiation
Bring the brand to life through execution with content, messaging playbooks, creative assets, packaging and more

Strategy into action

Your positioning isn’t just a strategy—it needs to work in practice. We'll launch, test and continuously refine your brand and message.

Deploy messaging seamlessly across content, performance and other channels
Validate what resonates through real-world data, not guesswork
Ensure consistency and impact with ongoing content and campaign adjustments

The power of brand

82% of customers buy from a brand when they have a high emotional connection

Let's connect with - and convert - your audience.

Frequently asked questions

Have more questions?

Send a message through the contact form, or contact Tom on +64220275283 or tom@fivesixnorth.com

Shape a brand that drives trust and growth

Get a free strategy session to explore how we can refine, position, and amplify your brand to stand out, attract the right audience, and scale your impact.

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